About a third of men experience difficulty in getting or maintaining an erection, and this percentage increases in older men. Around 85% of men find that sildenifal (Viagra) improves their erections. This is a good success rate, but it doesn’t address any underlying psychological issues the man might have in relation to sex or relationships.

Research shows that one of the key predictors of psychological well-being is job satisfaction. When people are stressed at work, this not only impacts their productivity but can make the other areas of their life miserable too.

1/ Tailor therapy to the client’s personality: Most therapists will agree that therapy should meet the needs and capabilities of the client. An extension of this principal was created by US psychiatrist Dr Milton Erikson, who is sometimes called ‘the father of modern hypnosis’.

People generally prefer to feel in control of their lives, and although we voluntarily give up control in many aspects of our lives (e.g. when we go under general anaesthetic, or when we are a passenger in a plane) there can be something a bit sinister about the idea of our minds being under the control of another person.